With 药学院 Dean “Gus” Lemberger and William Young, Professor Emeritus of Political Science, Dr. Wiederholt worked with the Rennebohm Foundation to give birth to the sonderegger研究中心提高药物的结果 in 1985. He was a driving force behind the SRC from its inception until his death in May 2001. His positive outlook and selfless contributions to faculty colleagues, graduate students, and research at the SRC are a continuing inspiration.
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Dr. Wiederholt published widely in numerous national pharmacy reviews and sat on a number of professional and governmental advisory boards and committees at state and federal levels. He taught courses in pharmacy management, pharmacy law, pharmaceutical marketing, and pharmaceutical marketing research at the University of Wisconsin-Madison. Dr. Wiederholt’s primary research interests were the investigation of consumer attitudes, behaviors, and environments regarding purchase decisions for prescription and nonprescription drugs and services.